There are a lot of myths about Email marketing. Now a few misconceptions may not matter all that much if they were harmless, but when it comes to your money, then it’s always better to be well-informed. Some of the worst, most damaging myths out there revolve around business to business email marketing. With that in mind, here are some things you should be aware of before running your next email campaign.
1. Know your customer.
The more you know about your customer, the better. What are their problems? What are their current solutions? How can you help them? What do you know about their business?
