How Mobile Marketing Can Work For You And The Success Of Your Business

Jun 8, 2015

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Mobile marketing can be an effective way to market your business. A collection of tips on what you need to know on How mobile marketing can work for you is provided below.

Promoting Your Mobile Call to action 

Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up

, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Add a sense of urgency or value to your mobile marketing campaign efforts.

In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.

Reward Your customers for signing up.

Customer love rewards so reward them just for signing up. Just for signing up give them a coupon for a free item when they come back and purchase something else. Since they are giving you their mobile phone number, reward them with something worthwhile that will keep them coming back.

Ask customers for their cell phone numbers.

The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.

Learn how your messages and company will be seen on social media

Take some time to dip into social media before embarking on a mobile marketing campaign. You might be hurting yourself if you do not understand how each social media site works before embarking within it. Study them and learn how your messages and company will be seen before randomly adding social sites and sending messages.

Target demographic is for mobile marketing

Figure out who your target demographic is for mobile marketing before determining your strategy. It's likely they like technology, and if they've opted-in they like what you have for sale. Cater to their wants and needs by providing content which hits them where you know they are already easily affected, especially if it's new technology.

Use Mobile greeting cards to build a relationship

Send greeting cards to your customers on their special day or any holiday. Multimedia Messaging Service can reach all your customers with mobile greeting cards, and it is cheaper then stamps. Mobile greeting cards should be used to build a relationship, not for selling. Always include your company's name and website address on your mobile greeting cards.

Make opting-out an easy process

Create an opt-in database. Don't sabotage your business by holding customers hostage. Allow customers to choose to be a part of your mobile marketing campaigns, and make opting-out an easy process. Customers don't mind receiving communication from you through their phone, but don't take advantage of the kindness they show, unless you want to lose them.

Well, hopefully the aforementioned collection of tips will help you know what to do and expect when it comes to mobile marketing. When handled with skill, this feature of marketing will prove to be a valuable aspect of your marketing plan.

 

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Michael Deghati

Written by Michael Deghati

I am the founder and Inbound Marketing Strategist at Peak Marketers, a San Diego based full service digital marketing agency specializing in Inbound Marketing. Our services include: Inbound marketing, Inbound growth driven website design and development, Content Marketing implementation and execution, Social Media Marketing, email marketing and SEO. With more than 15 years of experience in the field of digital marketing, I specialized in exciting field of Inbound Marketing since 2015. As HubSpot partners, we attract strangers to your website through providing exceptional content and then turning them from visitors into leads, customers, and finally happy promoters of your brand. (attract, convert, close and delight. ) We have helped a wide range of businesses from start-ups to global enterprises to excel in their field . Above all, I am an entrepreneur at heart and fully understands the many challenges that businesses face. I am an expert in driving growth with a combination of relationship building and online marketing. This powerful combination of modern marketing and business acumen has proven highly successful in leveraging the modern tools, strategies and tactics best-in-class companies use to gain market share and boost growth rates.

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